You scanned the Coffee Wall
Big ideas
need contact.
On 20 July 1969, two words confirmed Apollo 11 had landed on the Moon. This is what happens when audacious thinking meets the right people.
Who put this here
Mark Zwinderman
Founder & CEO — Contact Light Innovation
I run the Oxford Moonshot Programme — a deep tech founder cohort at the University of Oxford — and work with founders, CEOs and innovation ecosystems across the UK and beyond. The Apollo artefacts are real. So is the method.
What is the Moonshot Method
A framework derived from NASA's Apollo programme, built around three systems every venture needs: Navigation (where you're going), Propulsion (what moves you), and Life Support (what keeps you alive). I've spent 25 years pressure-testing it with founders, spinouts and established CEOs.
What's the Coffee Wall?
Every great mission starts with a conversation. The Coffee Wall is a standing invitation — a place where a shared coffee with the right person becomes the beginning of something much larger. If something on this wall made you stop and think, that's where we start.
Where would you like to go
Deep tech founders at the University of Oxford — find out about the Moonshot Programme cohort and how to apply.
→ Learn more 02 B4 Moonshot GroupAn exclusive leadership group for established CEOs and MDs, based at Rhodes House, Oxford. Get in touch to find out more.
→ Contact Mark 03 Follow the JourneyConnect on LinkedIn to follow the Moonshot story — ideas, frameworks, and founder dispatches.
→ Connect on LinkedIn